Marketing & Advertising
Professional English for the workplace
A complete, ready-to-teach C1 business lesson on "Marketing & Advertising". Includes objective, target vocabulary (brand, target audience, campaign, slogan…), warm-up, controlled & freer practice, production task, exit ticket, and homework. Print-and-play or run live in the ReadyESL classroom.
Warm-up (5 min)
Activate prior knowledge: ask students what they already know about marketing & advertising. Brainstorm 3–5 words on the board.
Presentation (10 min)
Introduce the target language for Marketing & Advertising using flashcards/visuals. Drill pronunciation chorally, then individually.
- brand
- target audience
- campaign
- slogan
- launch
- promotion
- market share
- strategy
Controlled Practice (10 min)
- Matching: words ↔ pictures
- Gap-fill worksheet
- Pronunciation drill of: brand, target audience, campaign, slogan
Freer Practice (12 min)
Pair role-play using the target phrases for Marketing & Advertising. Swap roles after 4 minutes.
Production (10 min)
Mini-presentation or group share: each student/team produces an original example using the target language.
Cool-down & Exit Ticket (3 min)
Each student says/writes one sentence using a target word from today's lesson.
Homework
Reinforcement: complete the Marketing & Advertising worksheet or record a 30-second voice note using 5 target words.